Polar Trends Meaning

Entrepreneurs...

Would you rather buy Google Ads in 2003 for pennies…
or pay $40 per click today against VC-backed competitors?

Would you rather launch the first Shopify app in a brand-new category…
or be the 14,000th “AI copywriting tool” fighting over $19/month customers?

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SEOs...

Would you rather start a newsletter in an emerging niche with no competition…
or fight for scraps in a saturated industry where every keyword is taken?

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Influencers....

Would you rather be the creator who discovers new music and gets credit…
or the one who uses it two weeks later once the early adopters have already farmed all the views?

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Definition Of Polar Trend

Polar trends are inventions, neologisms, topics, methods, or just new things in general that aren’t popular yet, but are on the track to becoming huge. 

When someone says that something is a polar trend, that doesn’t mean it’s a literal trend, it just means it’s a concept that is currently very small, but is showing signs of becoming much more popular (even mainstream) soon.

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Examples of polar trends:

• Smartphones back in 1992
• Social media platforms in the early 2000s
• The word ‘YOLO’ back in 2005
• The concept of ‘slugging’ in 2019 before it become a common beauty practice
• The use of #hashtags in 2003

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RFCI Score

Not all polar trends are equal. While a topic is in this stage, we use a ranking system known as RFCI to help others to understand how relevant and mainstream we (whoever found the particular polar trend) think the topic is going to be in the future.

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Polar trends may seem irrelevant, but using them to your advantage can have some serious growth benefits for your business thanks to Seed Merit.