Polar Sharking Business Strategy Explained

TL;DR - Imagine you spending thousands of dollars into a BRAND NEW business not knowing whether it’s going to work or not? 

It’s much better to start something that is proven to work - this is how HUGE companies are so successful.

And…. to make it even better, start a business that is proven to work….with little to NO competition. 

Polar sharing a business idea kills 2 birds with 1 stone because:

1 - this method guarantees there is a future market

2 - getting in early = free marketing for life (Seed Merit) 

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The Best Way To Fail A Business....

A common misconception about starting any sort of business, is that you need to create ‘the next big thing’ 

While everyone is trying to reinvent the wheel, you need to DOMINATE at something that is guaranteed to work.

Trying to make ‘the next facebook’ just doesn’t work. Any successful entrepreneur will tell you this. 

Trying to make something new is not a good strategy because it’s unpredictable, risky and hard to justify. 

While those businesses continue to fail, the winners all have one thing in common - they improve something that is proven to work.

….And that is the basis of the polar sharking strategy. Though it can be used by anyone, this works exceptionally well for upcoming and existing businesses. 

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Exhibit 1 - Sam Walton (Founder of Walmart) - “Most everything I’ve done I’ve copied from somebody else.”

In Sam Walton: Made in America, he talks about obsessively visiting competitors’ stores, studying what already worked, and then adapting it for Walmart instead of inventing totally new concepts.

His “innovation” was execution: lower prices, better logistics, better culture – not a brand-new business model.

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Exhibit 2 - Ray Kroc (Built McDonald’s into a global giant) - “I didn’t invent the hamburger. I just took it more seriously than anyone else.”

Burgers, fast food, and diners were taking off in popularity. Kroc took a proven product in a proven market and systemised it (speed, consistency, franchising, branding).

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Exhibit 3  - Robert Spector (author & long-time business writer, “The Nordstrom Way”)

Don’t reinvent the wheel. Focus on winning one customer at a time. Be honest, sincere, and do what’s right – there’s nothing magical about it.

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Exhibit 4 - Chris Ducker (Entrepreneur & author of Virtual Freedom)

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The Best Way To Start A SUCCESFUL Business

The proof is in the pudding. Look around you and see how many successful businesses are just copies of other successful businesses, but done better.

Now combine this with a polar trend - an emerging topic that has evidence of growth and a reliable market. 

Start a business in the topic = this is a foolproof way to guarantee business success. 

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1. Find a polar trend in your niche that has evidence of popularity and growth
2. Find problems in that topic
3. Build a business around it.